Vega & Moreno is an image rights law firm in Malaga. The firm approaches image rights from a double perspective, covering from the marketing of image rights (agreements with influencers, advertising campaigns, etc.) to the protection of privacy as a fundamental right recognized in our Constitution and in the Organic Law 1/1982, of civil protection of the right to honour, personal and family privacy and to one’s own image.


According to Article 18.1 of the Spanish Constitution, “the right to honour, personal privacy and self-image is guaranteed”. These are fundamental rights that have been developed in the said Organic Law.

Consequently, the assignment of image rights in commercial transactions must also be in accordance with the regulations. When an influencer is hired to carry out an advertising campaign, or when in any other way the image of a natural person is intended to be used, it is advisable to consult an image rights lawyer to correctly regulate the relationship between both parties and avoid legal problems in the future.


Some authors have talked about the right to privacy or privacy rights. In this sense, any individual who has seen his image in some type of non-consensual publication is encouraged to come to our office, located in Malaga, so that a lawyer specializing in privacy and right to one’s own image can advise him on the legal avenues available to remedy the situation.

Vega & Moreno considers that a law firm specializing in privacy and image rights in Malaga, which also works on issues related to intellectual property or advertising, offers considerable added value when dealing with certain matters, such as the inclusion of a character from a film in a video game, since the character will be responsible for both the intellectual property rights on the artistic creation and the image rights of the actor who plays it.


Protection of the rights to honour, to privacy and to one’s own image.

Negotiation and drafting of image rights assignment agreements.

Defence before the judges and courts of the whole national territory.